Supplier case studies
Vinati’s Paper - recycled & handmade paper wedding stationery
Your name: Vinati Gupta de Souza
Location: Studio One, 7 Chalcot Road, Primrose Hill, London
Tell us a bit about yourself and your business
I have a real passion for handmade paper, traditional printing methods, and the environmental movement.
These interests led me to set up Vinati's Paper in 1998 while still at University in New Delhi, to design and promote eco-chic, recycled paper products.
After moving to London in 2003, I spotted a gap in the ‘eco-friendly wedding stationery' market and decided to focus my creative efforts on this area.
Since then, I've designed and delivered eco-friendly wedding stationery to hundreds of happy clients across the UK.
What or who inspires you?
Traditional Indian, Tibetan, Persian, Oriental and European textiles and motifs are a great source of inspiration for the prints I use in my work.
Another inspiration is to provide practical and contemporary eco-friendly wedding stationery without losing the aspects of classic and timeless elegance that traditional stationery has to offer.
What do you enjoy most about running your business?
I enjoy working with different textures, papers and colours, and love the creative satisfaction that my work brings.
I also find it extremely satisfying to see the happiness and excitement on my clients faces when they collect their wedding stationery. To be able to make a positive difference for that special day in their life is truly rewarding.
What is the most challenging aspect?
Clients often have very busy schedules, and it is sometimes challenging to ensure that they send me all the information required to start producing their stationery on time. To help them, we do send reminders and suggested templates that might help speed up their decision making process.
What do you feel you bring to an ethical wedding?
The ethos of Vinati's Paper is to provide eco-friendly, fairly traded wedding stationery.
Fair trade principles: We ensure that all our workers (currently based in India) are paid a fair wage for their work. They are all made to feel a part of an extended family, where encouragement and development of their skill-sets are integral to the business model.
Promoting silk screen printing: Traditional techniques like silk screen printing are being discarded in favour of quicker, less labour intensive computerised printing. We strive to make silk screen printing a sustainable career choice for those trained in this art, along with providing our clients with a unique printing effect.
Dedication to the team: I continue to work with the same team of printers, artists and manufacturers that I started with nearly a decade ago.
Educational Grants: For those in our production team who have children, Vinati's Paper is also proud to provide educational grants covering school fees, books and uniforms.
How do you see the wedding industry changing over the next five years (if at all)?
I feel that over the next 5 years, more and more people will become conscious of the need to choose a more eco-friendly lifestyle. This will also follow through in them choosing ‘green' suppliers and products for their wedding day.
Find out more about Vinati's paper - recycled & handmade paper wedding stationery