Supplier case studies
Tara Lynn - natural, sustainable bridalwear & groomswear
Name: Tara Lynn
Location: Vermont, USA
Tell us a bit about yourself and your business.
I acquired a BA in Fashion Design and a passion for natural fibres while studying at the Fashion Institute of Technology in NYC. I started making custom hemp clothing including wedding gowns for customers in NYC in 1999. After graduation I moved to Northern Vermont with my husband and we built a solar electric studio. This is where I create my wearable art wedding gowns today. I drape each gown, make the patterns for the customer and the customer inspires my designs and the art work. I ship fittings all over the world or customers come visit me in beautiful Vermont for their fittings. I use mostly blends of hemp and silk or organic cotton.
What or who inspires you?
My gowns are truly inspired by the bride. What makes her look good, feel good and makes her smile is what I put into each gown I design. One bride sent me a collage of all her favourite flowers and butterflies to inspire my artwork for her gown. Where she is getting married, the time of year, her flower arrangements all are taken into consideration when designing a gown.
What do you enjoy most about running your business?
Well, I love patternmakeing, playing with fabric and creating the artwork. Maybe most of all I love doing hand embroidery. Seeing my product complete in the end is very exciting for me. Seeing the products evolve year after year is very fulfilling.
What is the most challenging aspect?
Running the business itself. I am owner, employer, designer, pattermaker, seamstress, tailor, marketing, sales, travel to art shows 10 times a year, book keeping and wife. I think the most challenging part is trying to take a weekend off to garden or go hiking with my hubby.
What do you feel you bring to an ethical wedding?
Something special, something that really makes the bride feel like her gown is a part of her, an expression of her inner beauty. When she wears the gown she feels happy about the whole experience. Having the gown made especially for her, in fabrics she feels good about, the style and mood; it's like a short story.
How do you see the wedding industry changing over the next five years (if at all)?
I see more and more brides looking for green wedding gowns and changing traditions working around family expectations. I think families will become more accepting of the whole ethical wedding package (tree free invitations, vegan cakes, recycling, composting, hemp wedding gowns, no diamond rings etc) and hope they will feel less pressure to impress their guests with flamboyance but share with them more the personal and beautiful expression of love between two people.
Find out more about Tara Lynn - natural, sustainable bridalwear & groomswear