Supplier case studies
Motasem - wear again wedding dresses
Name: Sabina Ali
Location: Islington, London
Tell us a bit about yourself and your business
I decided to set up Motasem after I was continually asked to create cocktail-style wedding dresses as an alternative to the clichéd white meringue and to produce styles that brides could wear again after the big day was over. Then, as I was working on my fourth dress it suddenly occurred to me that there could be a market for such a thing, and I was right
What or who inspires you?
I am passionate about creating clothes that flatter women, that make them feel sexy and comfortable whilst being a little bit different. I love simple elegance, which is timeless, trans-seasonal, yet a little bit edgy. The understated glamour trend, spearheaded by the likes of Carla Bruni, is really catching on right now and it pretty much sums up the mood for Motasem.
What do you enjoy most about running your business?
The most enjoyable part is creating a theme for a collection, developing it into clothing and finally it all coming together beautifully. The icing on the cake is when everyone else ends up loving it and wanting it... you can't beat that.
What is the most challenging aspect?
There is continuously so much to do, and after I've completed one collection, it's easy to forget to take time out to recharge. So I like to escape on weekend retreats, see new art exhibitions, or go off on my travels somewhere new and exciting. It also forms a great basis of inspiration for my next range!
What do you feel you bring to an ethical wedding?
I was fortunate enough to have time with the late Dame Anita Roddick in February 2007, and she advised me on how to develop my ethical ideas for Motasem. She was incredibly inspiring and supportive, and it's so sad she is no longer with us. However, her legacy lives on.
It feels great now, that I'm in a position to be able to put these ideas into action. Weddings can be so unnecessarily wasteful and expensive and the styles and prices of traditional wedding dresses reflect this.
At Motasem, customers have the option to select organic fabrics, and they are all in styles brides can wear again. The prices are affordable because the dresses are set designs and sizes (8 -16). They are available to purchase directly from a sample collection with a delivery time of 4 weeks. All dresses are ethically produced in London and Europe.
How do you see the wedding industry changing over the next five years (if at all)?
Online, online online! Women are becoming busier and busier these days, with a third of them now earning more than their partners. So... isn't it a great example of female time management and multi-tasking, when we squeeze in a spot of shopping and planning during our lunch breaks?
I also think the credit crunch will affect how people spend on their weddings this year. We're going to be seeing a lot of tightening of belts!
Find out more about Motasem - wear again wedding dresses