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Chocolate Couture - ethical jewellery & gifts

Chocolate Couture - ethical wedding jewellery & gifts

Your name: Gina Johnson

Tell us a bit about yourself and your business
Chocolate Couture is a web-based ethical jewellery & gift company specialising in the Ethical Bond©- handcrafted wedding/commitment bands.

What makes us different is that we will do our best to work within your individual budget and we aim to provide high standards without compromise.

Primarily, we use recycled precious metals and we can also provide coloured gemstones, certified diamonds or fair trade gems.

‘We' includes my lovely husband Philip, (nice guy - hates shopping) who like me is passionate about what we do and what we represent.

We believe that ethical jewellery does not have to consist solely of wooden beads and shells (unless you like those of course!) and the engagement ring doesn't have to cost a month's salary (well, not always!).

We can create your Ethical Couture Jewellery right here in the UK and skip those silly price tags.

What or who inspires you?
Greg Valerio... This guy is the much needed breath of fresh air for the jewellery industry with his strong human rights principles and key focus on ethical gold. As jewellers, it's time to think seriously about how we make our jewellery as well as where we source our precious metals.

Of course there is always room for improvement but I am a strong believer in the view that ‘every little helps'. We can all help to create change by doing our bit.

Chocolate Couture - ethical jewellery
What do you enjoy most about running your business?
Our enjoyment comes from creating handmade rings while meeting the requirements of individual budgets.

Knowing that you are purchasing a ring which has been made ethically by us in the UK is really important. Your wedding/commitment or engagement is such an intimate and important chapter in your lives each ring has to reflect that too.

We believe that where possible, each ring should be made individually as opposed to being mass produced by machine or some far away factory. When you commission us to transform a piece of precious metal into that symbol of love and commitment for you and your loved one, then we are happy.

Chocolate Couture - ethical jewellery
What is the most challenging aspect?
This has to be changing the way that people think when purchasing their wedding / engagement and commitment rings.

It is such a personal item of jewellery that we believe that you should know who made it and how it got here. Out of sight should not mean out of mind. Besides, why pay extra for a mass produced impersonal ring when you could buy one which has been made for you and costs far less?

What do you feel you bring to an ethical wedding?

  • Ethical standards and principles
  • We work within your budget
  • The Handcrafted Ethical Bond© Rings
  • Forever Images© Photo of your ring(s) being made
  • Love (well, we like to think so!)

Chocolate Couture - ethical jewellery
How do you see the wedding industry changing over the next five years (if at all)?
A wedding or engagement is such an important journey yet we know that it's easy to be seduced by those flashy diamond rings out there.

There's nothing wrong with craving nice things (I'm guilty, I crave chocolate & shopping like it's going out of fashion!). However, as we blind our girlfriends with our platinum set diamond rocks we do need to take a step back and reflect on the ‘at what cost' and ‘at whose cost' element.

Chocolate Couture enables you to wear that beautiful symbol of love and commitment but hey, it doesn't have to cost the earth.

The wedding industry has to become more ethically conscious and consider those people at the heart of the production line and not just the pretty end product.

As for Philip and I...... well we're here to give you the alternative which is in essence ‘pure, ethical indulgence!'

Special Offer for Ethical Wedding Clients - £50 discount

Chocolate Couture - ethical jewellery
Pre-order your ‘pair' of Ethical Bond©- Wedding /Commitment Bands or an Ethical Engagement Ring by Valentine's Day 2009 and receive a generous £50.00 discount off the total price.

Just email me with a few details:

  • Your proposed wedding or engagement date
  • Ring size(s)
  • Budget
  • Preferred precious metal
  • Preferred ring style/shape

Please Quote Ref: EW1108

Visit Chocolate Couture at The Eco Chic Wedding & Home Show for an extra £25 off - giving a total of £75 off your ethical engagement ring or wedding band!

Find out more about Chocolate Couture - ethical wedding jewellery & gifts