Supplier case studies

cherrygorgeous - recycled wedding stationery

cherrygorgeous - recycled wedding stationery

Name: Dee Grismond
Location: Yorkshire

Tell us a bit about yourself and your business
It all began on a beach in Southern India with a proposal of marriage!

When I got back to the UK, after all the vividness of India, I found that all the invites here were a little bit dull. So I decided not to go back to my job as a graphic designer in London, and set up cherrygorgeous instead.

It was obvious to me that the business would be environmentally friendly; it was only once it was up and running that I realised that this wasn't how everyone set up their business.

So many people have told me that if I ditched the eco aspect of my business it would run at a bigger profit and reach a bigger audience, but to me that's really not the point!

What or who inspires you?
Anita Roddick because she changed the way that people thought about business. She made people realise that businesses can be ethical. She also reminded us that everyone can make a difference and that's really empowering!

What do you enjoy most about running your business?
I love being part of the ‘happy industry' and being able to take a bit of the stress away from my prospective brides. And as I'm passionate about design it's great to be able to inject some eco-chic into people's weddings.

What is the most challenging aspect?
Everything about running your own business is challenging but with weddings you can't rely on repeat business (unless your customer is Liz Taylor!). But as customer service is so important to my business we get a lot of customer referrals, which is great as it shows we are doing a good job!

What do you feel you bring to an ethical wedding?
A sense of style, individuality and creating a bit of character, that will blow away the old clichéd concepts of what a wedding is.

I sometimes get the feeling that people still think that being ethical means that you have to lose your sense of style but that's just not true.

And I hope that having a greener wedding will inspire people to make greener choices in all aspects of their lives.

How do you see the wedding industry changing over the next five years (if at all)?
I think the wedding industry is evolving as we speak and lots of people are making their own rules about what a wedding should be and what it means to them. So whether you are after a traditional wedding or a something a little bit different if you look hard enough you'll find something that's perfect for you.

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