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Simone Bennett, sales & marketing expert

Supplier Focus: How can online business directories increase sales?

by Simone Bennett, sales & marketing expert

It wasn’t so long ago that people looked to that old faithful the Yellow Pages or local magazines to get information about a particular business.

The same process still applies today but online directories are the modern alternative to the big yellow book.

We can now access company profiles from all over the world at the click of a button, so being a part of this could be essential to the success of your business.

I joined the Ethical Weddings team at the end of 2011 because I was keen to work with people who are dedicated to bringing targeted ethical information to both suppliers and readers. We aim to be more than just a directory - we want to be an ethical weddings hub, creating and curating relevant content so that everyone involved with Ethical Weddings benefits.

If you aren't already an Ethical Weddings supplier, why should you join?

For one thing, a supplier directory listing will increase the potential for your business to be seen by a large demographic. What's more, our readers are ‘qualified traffic’, which means that they have made a conscious decision to look at your profile because they are searching for a specific product or service that you offer.

It is also a great way to increase awareness for human visitors as well as search engines such as Google.

And let's not forget that online directories can be accessed by anyone, anywhere - at home, work or on a mobile phone - so your profile can be looked at and even shared 24 hours a day.

We know that businesses have varied budgets and advertising priorities so we have different ways for you to optimise your listing at any time. An enhanced listing will gain the most benefit and increase traffic to your website as well as maximise your sales.

A quick summary of the benefits of our suppliers directory

  • You will see a natural increase in traffic to your own website as people use Ethical Weddings as a search directory and find your website.
  • The link we use to your website will be listed in the search engines, which makes it easier for people to find your website directly through Google.
  • We can optimise your listing so that your advert is enhanced and your business is seen by the maximum number of potential customers.
  • An entry on Ethical Weddings is a relatively inexpensive way to advertise your business and increase your online visibility. Compared to some of the high costs of print advertising, spending a much smaller amount of money online can help your business reach thousands of potential customers all over the world at any time of the day.

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