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Simone Bennett, sales & marketing expert

Supplier Focus: Good dates for sharing good news

by Simone Bennett, sales & marketing expert

When you're planning your news releases and blog posts for the year, it's always worth finding out what events or campaigns are coming up that could be relevant to your business.

Once you've pinpointed the ones that strike a chord with you and your customers, you can work back from the launch date to schedule a number of articles and releases.  These might cover

  • products or services you offer that are a good match for the event or campaign
  • related events in your local area (you might even run one yourself)
  • your opinions on the subject of the event
  • relevant information from other sources that you bring together for your readers

Upcoming events

Here are a few dates to get you started. Do let us know if you think of others and we will add them to our list.


Organised by People & Planet, this is an annual national week of action on climate change in schools, colleges and universities. Why not join in the student activities?


Culminating on Valentine's Day, this is a natural (dare we say obvious?) fit for wedding suppliers. Find National Marriage Week on Twitter.


This year the Fairtrade Foundation is asking everyone to 'take a step for Fairtrade' - what could your business do in 2012?

Follow the Fairtrade Foundation on Twitter or like the Fairtrade Foundation page on Facebook.


  • Mothering Sunday: 18 March 2012

A chance to celebrate the mother-of-the-bride perhaps?


This year's event will "focus on building the environmental movement and engaging new environmental activists around the globe".


Organised by the World Fair Trade Organization (WFTO), this event will take place in May although the website still carries details for 2011.


Organised by The Vegetarian Society, this is the UK’s annual awareness-raising campaign promoting inspirational vegetarian food and the advantages of living meat-free.

Get the latest news on the National Vegetarian Week Facebook page, by following The Vegetarian Society on Twitter or by signing up to the newsletter.


The Soil Association has gone from an organic fortnight to a whole month dedicated to all things organic.

Follow the Soil Association on Twitter and like them on Facebook for updates.


Yum, yum, yum! You can't have a wedding without chocolate, can you? Event partners include Hotel Chocolat and the Fairtrade company, Divine Chocolate.

Follow Chocolate Week on Twitter or sign up to their newsletter (from the homepage).

Share your plans

If you are planning something special for any of these events (or others) do let us know as it's likely we'll be writing about them too. Photos very much appreciated!

What next?